| Country | |
| Publisher | |
| ISBN | 9786045030073 |
| Format | HardBound |
| Language | Vietnamese |
| Year of Publication | 2014 |
| Bib. Info | 288p. |
| Product Weight | 450 gms. |
| Shipping Charges(USD) |
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Contents: 1 - Preface. 2 - Overview on Hoi An and Hoi An ancient town. 3 - Trading in Hoi An. 4 - Trading brand names and signboard names in Hoi An. An introduction to system o trading brand names and signboard names in Hoi An as well as their role in economic and cultural life of Hoi An. 5 - Comments and recommendations. 6 - Conclusions. 7 - Appendix.
